From August 2nd to 5th, Ms. Yang Xin, a teacher and Cai Sizhu, a student from the School of Commerce and Circulation of SXPI, were invited to participate in the sixth live broadcast of the summer series of "I speak for Shaanxi Brands"--a special activity in southern Shaanxi. The livestreaming event was organized by the Shaanxi Brand and High-quality Development Research Center.

Through careful planning and preparation in the early stage, active warm-up publicity and careful planning, the live broadcast activity was carried out smoothly from 19:30 to 21:30 on August 5. During the live broadcast, Teacher Ms. Yang Xin, as one of the anchors, focused on the promotion and introduction of the distinctive agricultural brands in Hanzhong, Ankang and Shangluo in thelive broadcast mode of"cloud tourism". The live streaming process was smooth, novel in form, rich in content, profound in culture. The number of viewers in the studio reached more than 1,000, and the number of thumbs up exceeded 100,000. The audience recognized and loved the promoted products, and the response effect of the comment section was great.

The special live broadcast of "I speak for Shaanxi Brands" in southern Shaanxi was the organic integration of theoretical knowledge and social practice, which effectively improved the organization and innovation ability of teachers and students in SXPI. This live event broke the traditional way of product promotion and integrated the geography, cultural knowledge and brand story of the product into the product introduction. It enhanced the public's understanding of the characteristics of Shaanxi local brands, attracted more groups to pay attention to the development of Shaanxi characteristic brands, and contributed to the independent brand construction and rural revitalization of Shaanxi.